Benchmark Products
Our aim is to be the benchmark in each segment in which we compete.
The starting point is a clear understanding of Consumer’s Needs so that we can develop products that are fit-for-purpose and are fit-for-décore.
Consumer Research led us to the following conclusions
• Consumers purchase plastic drinkware primarily when breakage of glass is an issue
• In-home usage is primarily for entertaining, for everyday use and for children
– Important needs are fashion/décor/style/size, unbreakable and dishwasher safe.
• Outdoor usage ranges from alfresco dining to picnics, to boating, to camping. Practicality progressively becomes more important as the usage situation becomes more extreme. Issues of storage can be vital where space is restricted. Important needs are unbreakable, stability, transport and storage with fashion/décor needs varying in importance depending on the location.
The Palm Unbreakable range is segmented by usage situations
• “Alfresco” for in-home dining with their classic glass shapes
• “Poolside” for in-home and outside-home with a robust design that is stackable and stable • “Boating” for outdoor with the added advantage of a non-slip base
• “Camping” with the added advantage of a glow-in-the-dark base
• “Party” for where weight is an issue and for budget entertaining
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